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This web page had the following in the web site, "Structure Fires in April 4-22-2016 and 4-27-2016." Our analyzers saw that the web page stated " The Medford Fire Department responded to multiple structure fires in the month of April." The Website also said " On 4-27-2016 there was a structure fire in a vacant house on Express Drive South. On 4-22-2016 there was a structure fire early in the morning at an apartment complex on Birchwood Drive. Good job to all firefighters who responded and a thank you to all mutual aiding departments. Training - Suffolk County Fire Academy 9-13-2015." The website's header had Medford Fire District as the most important optimized keyword. It is followed by NY Fire Departments, NY Rescue Squad, and Medford Fire Department which isn't as ranked as highly as Medford Fire District. The next words medfordfd.com uses is Medford EMS. 11763 Fire was included and will not be seen by web crawlers.